SEO is one of the last marketing channels that you will want to add to your marketing plan over time. It has a reputation that many people desire to have, as SEO gives you free traffic. But that's just the surface layer and over the years, Google, evolved SEO, aka search engine optimization, to award those landing pages with google content visibility in their search engine. However, over the years, Google evolved their entire business model! Google today (2020) wants brands, webmasters, and digital marketers to spend more money with Google CPC and drive paid traffic. As a result, Google's evolution makes SEO a sought-after gem in a Digital Marketing Framework. Ultimately, it helps increase conversion rate and bring down the cost of marketing or, better said, make your marketing more profitable over time.
It's costly to run SEO and, in most cases, proven to be unstable. However, when SEO executes correctly, it will serve as a marketing channel that enables your brand to convert traffic bought on Adwords Platform in the buyer's journey. SEO's impact comes into the picture after you establish a website, set up Adwords, gather data from initial traffic bought, and optimized your budget and on-page-seo to help you convert traffic with the best return on ad spend (ROAS) possible. Having SEO is a critical part of your business and marketing model.