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Debunking Social Media Marketing Myths For Windshield Crack Repair Businesses

Marketing your windshield crack repair business can be astronomically difficult, regardless of its industry. And with the emergence of social media as a primary advertising platform and tool for audience engagement, businesses have virtually countless ways to take advantage of all that technology has to offer. Of course, marketing your windshield repair company on social media is a whole other ballgame, and it doesn't help that incorrect information and misconceptions are circulated every day. Here are just a few social media myths you should never fall for when marketing your windshield repair business:

Does My Business Need To Be On All Social Media Platforms?

This may sound logical, but it doesn't exactly translate to all industries. For example, while Facebook is certainly a worthwhile business tool for any type of company, there are some social media platforms that aren't quite as ubiquitous. Instagram, for instance, is often used as a marketing tool for aesthetic-based businesses such as restaurants and clothing stores. But it probably isn't an ideal tool for windshield repair businesses, which are more based on practicality and value. For windshield repair companies, it's probably best to stick primarily to Facebook, Twitter, LinkedIn, and Yelp. And if you plan on advertising your niche in the market with the repairs you can do from long crack repair starter kits using videos, YouTube is a viable tool as well.


The most important thing to remember when developing your business is to think remarketing. The more your prospects see your brand locally the better your conversion will be overall. Although most social media platforms work differently, you will need to think more about your customer's journey or path to purchase in order to effectively reach them.

Customers Don't Expect Businesses To Respond to Inquiries On Social Media

Anybody who believes this misconception simply isn't aware of how much times have changed. These days, any reputable business should have a Facebook page that remains active and responds to both positive and negative customer reviews, comments, and inquiries. It shows a level of awareness and engagement with a potential audience that's bound to bring in customers.


Ultimately, The National Highway Traffic Safety Administration classifies a car's windshield as one of the primary components of a vehicle's safety restraint system, and effectively marketing your business could mean higher profits and improved driver safety. Knowing the truth behind these myths is the key to advertising your windshield repair business' products and services on social media. Keep an eye out for the next post, where we'll address some more common social media marketing myths that all windshield repair owners should be aware of. For more information about windshield repair kits or long crack repair starter kits, contact Ultra Bond.

How Do I Select The Right Keywords For My Campaign?

Selecting keywords for your windshield repair business' Google Adwords campaign should be approached like any other Google Adwords campaign. The most important tip to remember is that the more specific keywords you can generate, the better results you'll get. It also helps to think of phrases that people literally type into Google.


Ultimately, knowing the answers to these common questions about Google Adwords can help you make the best digital marketing decisions for your windshield repair business. For more information about long crack resins, contact Ultra Bond.

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This action seeks damages and additional relief against Safelite under Section 43(a)(1)(B) of the Lanham Act, 15 U.S.C. § 1125(a)(1)(B), which prohibits, inter alia, any “false or misleading description of fact, or false or misleading representation of fact, which . . . in commercial advertising or promotion, misrepresents the nature characteristics, [or] qualities . . . of . . . goods, services, or commercial activities.” 


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