Follow Us


Subscribe to our

Newsletter

3 MARKETING MISTAKES THAT HURT YOUR WINDSHIELD REPAIR BUSINESS

If you're involved in a windshield crack repair business, you understand how competitive the industry truly is. That being said, it's important to look at marketing with a broad lens and keep an open mind; you'd be surprised at which advertising trends are helping companies succeed in our modernized world. But before you even start to market your windshield repair business, you need to know what works and what doesn't. Here are some disastrous mistakes to avoid when marketing your windshield repair business and car windshield crack repair options.

Not Utilizing Updating Social Media

Social media is a real game-changer for businesses of all kinds and industries of all obscurities. To maximize your company's web presence, it's critical to take advantage of all that social media platforms have to offer. This includes Facebook, Twitter, LinkedIn, Instagram, and Snapchat. Some of these platforms, such as Facebook, give your business the chance to advertise on their site for very low rates, and Facebook's ever-changing algorithms will make sure that it appears to people with relevant interests. Advertising your company's windshield resins and car windshield crack repair options is a viable way to improve sales and visibility as a whole.

Not Demonstrating Your Company's Specialized Industry Knowledge

When executing all print and digital marketing campaigns, portraying a clear understanding of the subject at hand is imperative. Otherwise, how will potential customers know that you're qualified? You can't expect to get more customers in the door by sending out a poorly worded ad saying something incredibly basic, such as, "we have the best car windshield crack repair options on the market!" Take the time to explain what makes your company better than your competitors' and why car owners in need of windshield repairs should come to you over anyone else. For example, a windshield repair can oftentimes be done by a mobile service provider in only 30 minutes, and if your company specializes in fast repairs, mention it during every chance you get.

Not Investing In SEO

Despite all of your efforts, the sad truth is that there's a good chance your company won't show up on the first page of a search engine unless you invest in an SEO campaign to target specific keywords and boost your rankings. Content creation is one of the best ways to incorporate keywords while publishing thoughtful and engaging content. If your company can afford it, a small SEO budget can go a long way.



Ultimately, these are just a few mistakes to avoid when marketing your windshield repair business in print or online. Steering clear of these mistakes can put your business one step ahead of the marketing game. For more information about marketing your business' car windshield crack repair kit options, contact Ultra Bond.

WINDSHIELD REPAIR BUSINESS OPPORTUNITY RECENT BLOGS......


Exploring The Dos and Don'ts of Opening a Windshield Repair Business  Part 1...

Date: Sept 25, 2017

Author: Richard Ultra Bond

Category: Windshield Repair Business Opportunity

Opening a windshield repair service can be a very profitable endeavor -- that is, if you conduct business properly and prioritize customer satisfaction. But with 253 million cars on the road, the windshield repair industry is certainly a growing market. And we should know -- as the makers of some of the most in-demand windshield repair kits used today....

Read More

How Patent Trolls and Insurers Tried To Kill Windshield....

Date: Sept 17, 2017

Author: Richard Ultra Bond

Category: Ultra Bond Legal News

Large auto glass companies, glass manufacturers, and PVB manufacturers formed a committee through the National Glass Association in 1994 attempting to attack the safety of crack repair and to write a new standard to eliminate all professional and DIY windshield crack repair...

Read More

Date: Mar 21, 2017

Author: Richard Ultra Bond

Category: Ultra Bond Legal News

This action seeks damages and additional relief against Safelite under Section 43(a)(1)(B) of the Lanham Act, 15 U.S.C. § 1125(a)(1)(B), which prohibits, inter alia, any “false or misleading description of fact, or false or misleading representation of fact, which . . . in commercial advertising or promotion, misrepresents the nature characteristics, [or] qualities . . . of . . . goods, services, or commercial activities.” 


Read More
Share by: