Loading... Please wait...

Windshield Repair Journal by Ultra Bond

​Decades of Data on Windshield Chips and Cracks in the United States

Posted by

Decades of Data on Windshield Chips and Cracks in the United States

  • Windshields are the #1 Auto Insurance Claim in the United States.
  • There are 264,000,000 vehicles in the United States.
  • Parking Lots Surveys in 13 cities in 12 different states show 14% of windshields in the U.S. have a long crack.
  • 79% of these cracks are edge cracks.
  • For every million vehicles there are over 300,000 Stone-Breaks (Chips).

How this impacts your windshield repair business?

What can you be repairing?

You will repair more and have far more opportunity if you have a windshield crack repair kit that is capable of repairing long cracks and chips versus a windshield repair kit that only repairs chips. Repair More= Make More.

Here is 20 years of market data from our Windshield Repair and Replacement Business and Parking Lot Surveys from 12 states, so you can see what type of damage and the length of repairs are done the most and the least.

Chip repairs are the most common. They go for about $50 to $65. The average payment from an insurer for a repair is $63.

Long Crack repair goes for about $100 -$150. With a long crack the insurance company will pay the $63 and the consumers will gladly pay the rest because you're saving them hundreds of dollars. NOTE - The insurer or Third Party Administrator (TPA) will now tell the insured they have to pay the difference.You should inform your customer of this before you call in the claim if your customer is going to use their insurance coverage. 

With crack repair you are competing in the replacement market, which is the consumer market. Cracks will be about 40-50% of your gross repair income. Repairing cracks will open up the ability to market, advertise on the Internet and compete with replacements that are $250+ more on vehicles without ADAS (Advanced Driver Assistance Systems) and $700+ more on the newer vehicles with ADAS without doing replacements yourself. Almost all new vehicles now have ADAS.

ADAS is now a boon for long crack repair because the cost of a replacement has doubled and the consumer may have to go to the car dealer to get the vehicle re-calibrated after it has been replaced by an auto glass shop. That makes two inconveniences for the customer. The safety features involving the windshield have also doubled with ADAS - that means more safety features can be compromised by a replacement.

A crack is repair versus replacement, a chip repair is preventive maintenance. Only 5% of chips actually crack-out into a floater crack.

An auto glass Repair Ratio is the total of all Repairs (chip and cracks) versus Replacements. At Ultra Bond this Ratio is 89%.

The "Real Repair Ratio" is Crack Repairs vs Replacements.The Crack Repair versus Replacement Ratio is 84% -This is the percent of replacements in the United States that can be repaired.

The only condition that renders a crack un-repairable is contamination in the form of dust or dirt. Fortunately this is rare. Contamination in cracks 14-inches and under is less than 3%. This is because the gap of the crack is not wide enough to allow the dirt in. It is also fortunate that when a windshield cracks-out it is cracking to relieve stress and 74% of the time the stress is relieved at less than 15 inches, which is why 74% of cracks are 14-inches and under. This is why the United States Auto Glass Industry's Repair of Laminated Auto Glass Standard (ROLAGS) landed on 14-inches. The Australian and New Zealand Standard is and has been at 14-inches since 1999. 

Here are decades of data from Ultra Bond Windshield Repair and Replacement Shop with a comparison to Parking Lot Surveys from 12 states:

Damage Shop DataParking Lot Surveys
(1) Total Chips66%74%
(2) Total Cracks34%26%
(a) Edge Cracks31%22%
(b) Floater Cracks3%

90% of the cracks you will repair will be edge cracks. 34% of your repairs will be cracks, 66% will be chips.

Damage Ratios and Percentages:Shop DataParking Lot Surveys
Crack Ratio – Edge Crack to Floater Crack92% Edge Cracks84% Edge Cracks
Crack Ratio – Floater Crack to Edge Crack4% Floater Cracks5% Floater Cracks
% of Chips66% Chips74% Chips
% of Cracks 34%26%
% of Edge Cracks31%
% of Floater Cracks3%4%

74% of crack repairs are 14 inches and under. Contamination in cracks 14-inches and under is less than 3%.

Length of Cracks RepairedContamination Rate of Cracks by Length
3" - 6" = 10%
7" - 14" = 64%2.4%
15" - 18"= 17%7%
19"-24"+ = 9%13%

For more valuable information you should know see our Lab Tests and Real World Performance showing Ultra Bond Repairs to be stronger than a new windshield.

Note -The  Ultra Bond vs. Safelite Lawsuit filed in August 2015 is ongoing as of this date.

Ultra Bond filed a Federal Lanham Act (False Advertising) Complaint over Safelite's False Advertising Campaign - telling insurance companies, insureds, consumers, business owners and everyone they came in contact with that a crack longer than a dollar bill (six-inches) is a replacement. During discovery it was found in Safelite's documents that they know when it comes to repairing cracks, as it was stated in their own documents that - "24-inches is safe and viable". Safelite has also NOT produced any evidence that there is any difference in a six-inch crack versus a 7- inch crack, or 8" or 9" or 10" or 11" or 12" or 13" or 14", etc. 

Debunking Social Media Marketing Myths for Windshield Repair Companies (Part 2)

In the last post, we uncovered some of the most common myths surrounding social media marketing, particularly when it comes to windshield repair businesses. However, there are several more myths that need to be debunked in order to give you a clear idea of how to best relate to and engage with potential customers and [...]

Read More »

Debunking Social Media Marketing Myths for Windshield Repair Companies (Part 1)

Marketing your business can be astronomically difficult, regardless of its industry. And with the emergence of social media as a primary advertising platform and tool for audience engagement, businesses have virtually countless ways to take advantage of all that technology has to offer. Of course, marketing your windshield repair company on social media is a [...]

Read More »

The 6 Types of Windshield Breaks And How They Impact the Repair Strategy

If you need advice on how to tackle the different types of windshield breaks, you need to know what to look for. With the price of replacing a windshield getting more exorbitantly expensive, most people are left with only one option: an auto glass business that has a windshield repair kit. We know that finding [...]

Read More »

New Windshield Crack Repair Resin Injector

For the Edge area of a long crack windshield repair our new injector syringe pressure injects the edge area of an edge crack directly from the syringe. The edge area is from the edge of the windshield in 4-5 inches, this is where there is installation stress in the glass and the gap of the [...]

Read More »

Digital Tools To Boost The Sales Of Your Windshield Repair Business (Part 2)

In the last post, we discussed some digital advertising mediums and techniques auto glass repair shops should be using to inform their customers about car windshield crack repair kits abilities and service options. However, it's important to know how to make the most of these strategies to maximize their effects. If you're an auto glass [...]

Read More »

Exploring Techniques To Boost The Sales Of Your Windshield Repair Business (Part 1)

When it comes to marketing your windshield repair business, you have to think outside the box. Traditional sales and advertising methods should get you a solid foundation of customers coming in the door. However, the real key to constantly improving visibility and growing your business lies within the nuances of how it's being advertised and [...]

Read More »

Using Google Adwords To Market Your Windshield Repair Business: An FAQ

When it comes to running a small business such as windshield repair, reaching out to the right market is key to getting a consistent customer base. Most business owners know digital communications have a significant impact on how they run their business, but being aware of the advertising resources available is the best way to [...]

Read More »

Think You Can't Repair A Crack Longer Than 6 Inches? Think Again!

One major necessity of owning a windshield repair business -- or any business, for that matter -- is efficiency and ethics. If your business can't operate with efficiency and ethics, you'll potentially lose out on significant profits. In the windshield repair and auto glass industry, owners often lose out on opportunities because of a misconception [...]

Read More »

Sign up to our newsletter


   Before/After Photos
   Incorrect Resin Photos
   Correct Resin Photos
   Fundamentals of Windshield Repair Adhesives
   Repairable Windshield Damage
   Windshields are Made to Crack
   Windshields Repair Standard (ROLAGS)

About Ultra Bond
Contact Us
Ultra Bond Reviews

Recent Updates