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Exploring Techniques To Boost The Sales Of Your Windshield Repair Business (Part 1)

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long windshield crack repair options

When it comes to marketing your windshield repair business, you have to think outside the box. Traditional sales and advertising methods should get you a solid foundation of customers coming in the door. However, the real key to constantly improving visibility and growing your business lies within the nuances of how it's being advertised and perceived by potential customers.

Here's part one of our guide on how to improve the sales of your windshield repair business.

Know The Four Primary Advertising Arenas

Most business owners have a "see what sticks" type of mentality when it comes to advertising their business: they'll try digital marketing, commercials, direct mail marketing, and more. But when it comes down to it, there are four essential digital advertising areas that any business that provides short and long windshield crack repair options should be using and updating.

They are:

  1. Business Website
    These days, any business should have some form of a company website, regardless of what the business provides. Having a well formed and professional-looking website boosts the reputability of your windshield repair business. If you don't have a website, not only will customers not be able to find you in the first place, but many will assume your company is not legitimate. And since so many drivers search for windshield crack repair companies online or using a smartphone, you need a strong online presence to grow.

  2. Major Social Media Platforms
    For a windshield repair business, the use of Facebook should be prioritized. You can consistently update your page with any new short or long windshield crack repair options, you can hold contests and giveaways, and make sure your posts are getting seen by friends and followers. You can also invest in even a small digital Facebook ad, which will boost visibility in and of itself.

  3. Local Review Sites
    Review sites such as Yelp, Yellowpages, and Google My Business can work wonders in spreading the word about your business. Google My Business is free, takes just minutes to sign up for, and will allow your business a spot at the top of its local listings.

  4. Email Marketing Campaigns
    Finally, email marketing, when executed properly, can certainly attract new customers to your store while keeping existing customers loyal. To get started, allow your website's visitors and previous customers to sign up for email updates. Then, you can use this technology in tandem with your other digital marketing material and make sure all your bases are covered. You'll have the ability to send updates about your best car windshield crack repair kit, short and long windshield crack repair options, seasonal promotions, and more.

Ultimately your advanced technical knowledge of such things like UV Cure Speed Slow curing (2-5 minutes) controls shrinkage and residual stress will shine through. But regardless of the specific techniques, products or services your business offers to repair windshields, being aware of these marketing strategies can help you boost the sales and visibility of your auto windshield repair shop. Keep an eye out for the next post, where we'll discuss some more ways to get more customers in the door.


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References

   FAQ
   Before/After Photos
   Incorrect Resin Photos
   Correct Resin Photos
   Fundamentals of Windshield Repair Adhesives
   Repairable Windshield Damage
   Windshields are Made to Crack
   Windshields Repair Standard (ROLAGS)

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