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Debunking Social Media Marketing Myths For Windshield Crack Repair Businesses

In the last post, we uncovered some of the most common myths surrounding social media marketing, particularly when it comes to windshield crack repair businesses. However, there are several more myths that need to be debunked in order to give you a clear idea of how to best relate to and engage with potential customers and clients using specific social media strategies. Here's part two of our guide that addresses some more common myths about social media marketing and windshield repair technology.

Windshield Repair Businesses Should Focus On Quantity Over Quality Of Social Media Post

This is majorly misinformed and can cause your company's social media engagement rates to plummet. It's never good to post just for the sake of posting, but you also shouldn't be waiting too long between posts. The key is to find the right balance between quality and quantity. Typically, a few posts a week is sufficient to keep audiences engaged without annoying them or making them feel spammed. And of course, you don't want your company's content to be 100% blatantly advertorial, either. Discuss your product's capabilities with your windshield repair kits and long crack resins as much as you want, but let your company speak for itself in terms of customer service, reliability, and support.

Customers Don't Expect Businesses To Respond to Inquiries On Social Media

Anybody who believes this misconception simply isn't aware of how much times have changed. These days, any reputable business should have a Facebook page that remains active and responds to both positive and negative customer reviews, comments, and inquiries. It shows a level of awareness and engagement with a potential audience that's bound to bring in customers.


Ultimately, The National Highway Traffic Safety Administration classifies a car's windshield as one of the primary components of a vehicle's safety restraint system, and effectively marketing your business could mean higher profits and improved driver safety. Knowing the truth behind these myths is the key to advertising your windshield repair business' products and services on social media. Keep an eye out for the next post, where we'll address some more common social media marketing myths that all windshield repair owners should be aware of. For more information about windshield repair kits or long crack repair starter kits, contact Ultra Bond.

Audiences Will Grow Bored With Reading Post That Have Too Many Technical Terms

This is ultimately subjective, but many times customers actually enjoy and appreciate reading about a business's technology, and in the windshield repair industry, there's plenty of fascinating technology involved. For example, when glass is under load or tension it will bend and accommodate stress to a certain level and then suddenly fail once its threshold is met. This threshold for a windshield lite is approximately 9,400 psi. This interesting tidbit could be turned into an entire social media post explaining how the different thresholds are met and how they can impact a vehicle and the passengers within it. There's always a unique and creative way to communicate information, even if it seems dry and lackluster.


Ultimately, knowing the realities behind these misconceptions can help you maximize the effect of your windshield repair business's social media impact. For more information about  windshield repair technology, contact Ultra Bond.

WINDSHIELD REPAIR BUSINESS OPPORTUNITY RECENT BLOGS......


Exploring The Dos and Don'ts of Opening a Windshield Repair Business  Part 1...

Date: Sept 25, 2017

Author: Richard Ultra Bond

Category: Windshield Repair Business Opportunity

Opening a windshield repair service can be a very profitable endeavor -- that is, if you conduct business properly and prioritize customer satisfaction. But with 253 million cars on the road, the windshield repair industry is certainly a growing market. And we should know -- as the makers of some of the most in-demand windshield repair kits used today....

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How Patent Trolls and Insurers Tried To Kill Windshield....

Date: Sept 17, 2017

Author: Richard Ultra Bond

Category: Ultra Bond Legal News

Large auto glass companies, glass manufacturers, and PVB manufacturers formed a committee through the National Glass Association in 1994 attempting to attack the safety of crack repair and to write a new standard to eliminate all professional and DIY windshield crack repair...

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Date: Mar 21, 2017

Author: Richard Ultra Bond

Category: Ultra Bond Legal News

This action seeks damages and additional relief against Safelite under Section 43(a)(1)(B) of the Lanham Act, 15 U.S.C. § 1125(a)(1)(B), which prohibits, inter alia, any “false or misleading description of fact, or false or misleading representation of fact, which . . . in commercial advertising or promotion, misrepresents the nature characteristics, [or] qualities . . . of . . . goods, services, or commercial activities.” 


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