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Debunking Social Media Marketing Myths for Windshield Repair Companies (Part 1)

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Marketing your business can be astronomically difficult, regardless of its industry. And with the emergence of social media as a primary advertising platform and tool for audience engagement, businesses have virtually countless ways to take advantage of all that technology has to offer. Of course, marketing your windshield repair company on social media is a whole other ballgame, and it doesn't help that incorrect information and misconceptions are circulated every day. Here are just a few social media myths you should never fall for when marketing your business's windshield repair technology.

My business needs to be connected with all major forms of social media in order for it to be successful
This may sound logical, but it doesn't exactly translate to all industries. For example, while Facebook is certainly a worthwhile business tool for any type of company, there are some social media platforms that aren't quite as ubiquitous. Instagram, for instance, is often used as a marketing tool for aesthetic-based businesses such as restaurants and clothing stores. But it probably isn't an ideal tool for windshield repair businesses, which are more based on practicality and value. For windshield repair companies, it's probably best to stick primarily to Facebook, Twitter, LinkedIn, and Yelp. And if you plan on advertising your nitch in the market with the repairs you can do from long crack repair starter kits using videos, YouTube is a viable tool as well.

Customers don't expect businesses to respond to public or private comments and inquiries on social media
Anybody who believes this misconception simply isn't aware of how much times have changed. These days, any reputable business should have a Facebook page that remains active and responds to both positive and negative customer reviews, comments, and inquiries. It shows a level of awareness and engagement with a potential audience that's bound to bring in customers.

Ultimately, The National Highway Traffic Safety Administration classifies a car's windshield as one of the primary components of a vehicle's safety restraint system, and effectively marketing your business could mean higher profits and improved driver safety. Knowing the truth behind these myths is the key to advertising your windshield repair business' products and services on social media. Keep an eye out for the next post, where we'll address some more common social media marketing myths that all windshield repair owners should be aware of. For more information about windshield repair kits or long crack repair starter kits, contact Ultrabond.


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References

   FAQ
   Before/After Photos
   Incorrect Resin Photos
   Correct Resin Photos
   Fundamentals of Windshield Repair Adhesives
   Repairable Windshield Damage
   Windshields are Made to Crack
   Windshields Repair Standard (ROLAGS)

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