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3 Marketing Mistakes That Hurt Your Windshield Repair Business

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If you're involved in a windshield repair business, you understand how competitive the industry truly is. That being said, it's important to look at marketing with a broad lens and keep an open mind; you'd be surprised at which advertising trends are helping companies succeed in our modernized world. But before you even start to market your windshield repair business, you need to know what works and what doesn't. Here are some disastrous mistakes to avoid when marketing your windshield repair business and car windshield crack repair options.

Not utilizing/updating social media
Social media is a real game-changer for businesses of all kinds and industries of all obscurities. To maximize your company's web presence, it's critical to take advantage of all that social media platforms have to offer. This includes Facebook, Twitter, LinkedIn, Instagram, and Snapchat. Some of these platforms, such as Facebook, give your business the chance to advertise on their site for very low rates, and Facebook's ever-changing algorithms will make sure that it appears to people with relevant interests. Advertising your company's windshield resins and car windshield crack repair options is a viable way to improve sales and visibility as a whole.

Not demonstrating your company's specialized industry knowledge
When executing all print and digital marketing campaigns, portraying a clear understanding of the subject at hand is imperative. Otherwise, how will potential customers know that you're qualified? You can't expect to get more customers in the door by sending out a poorly worded ad saying something incredibly basic, such as, "we have the best car windshield crack repair options on the market!" Take the time to explain what makes your company better than your competitors' and why car owners in need of windshield repairs should come to you over anyone else. For example, a windshield repair can oftentimes be done by a mobile service provider in only 30 minutes, and if your company specializes in fast repairs, mention it during every chance you get.

Not investing in SEO
Despite all of your efforts, the sad truth is that there's a good chance your company won't show up on the first page of a search engine unless you invest in an SEO campaign to target specific keywords and boost your rankings. Content creation is one of the best ways to incorporate keywords while publishing thoughtful and engaging content. If your company can afford it, a small SEO budget can go a long way.

Ultimately, these are just a few mistakes to avoid when marketing your windshield repair business in print or online. Steering clear of these mistakes can put your business one step ahead of the marketing game. For more information about marketing your business' car windshield crack repair kit options, contact Ultrabond.


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References

   FAQ
   Before/After Photos
   Incorrect Resin Photos
   Correct Resin Photos
   Fundamentals of Windshield Repair Adhesives
   Repairable Windshield Damage
   Windshields are Made to Crack
   Windshields Repair Standard (ROLAGS)

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