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Windshield Repair Journal

Debunking Social Media Marketing Myths for Windshield Repair Companies (Part 2)

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windshield repair technologyIn the last post, we uncovered some of the most common myths surrounding social media marketing, particularly when it comes to windshield repair businesses. However, there are several more myths that need to be debunked in order to give you a clear idea of how to best relate to and engage with potential customers and clients using specific social media strategies. Here's part two of our guide that addresses some more common myths about social media marketing and windshield repair technology.

Windshield repair businesses should focus on quantity over quality of social media posts

This is majorly misinformed and can cause your company's social media engagement rates to plummet. It's never good to post just for the sake of posting, but you also shouldn't be waiting too long between posts. The key is to find the right balance between quality and quantity. Typically, a few posts a week is sufficient to keep audiences engaged without annoying them or making them feel spammed. And of course, you don't want your company's content to be 100% blatantly advertorial, either. Discuss your product's capabilities with your windshield repair kits and long crack resins as much as you want, but let your company speak for itself in terms of customer service, reliability, and support.

Audiences will grow bored with reading posts that have too many technical terms

This is ultimately subjective, but many times customers actually enjoy and appreciate reading about a business's technology, and in the windshield repair industry, there's plenty of fascinating technology involved. For example, when glass is under load or tension it will bend and accommodate stress to a certain level and then suddenly fail once its threshold is met. This threshold for a windshield lite is approximately 9,400 psi. This interesting tidbit could be turned into an entire social media post explaining how the different thresholds are met and how they can impact a vehicle and the passengers within it. There's always a unique and creative way to communicate information, even if it seems dry and lackluster.

Ultimately, knowing the realities behind these misconceptions can help you maximize the effect of your windshield repair business's social media impact. For more information about windshield repair technology, contact Ultrabond.

Debunking Social Media Marketing Myths for Windshield Repair Companies (Part 1)

Marketing your business can be astronomically difficult, regardless of its industry. And with the emergence of social media as a primary advertising platform and tool for audience engagement, businesses have virtually countless ways to take advantage of all that technology has to offer. Of course, marketing your windshield repair company on social media is a [...]

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New Windshield Crack Repair Resin Injector

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In the last post, we discussed some digital advertising mediums and techniques auto glass repair shops should be using to inform their customers about car windshield crack repair kits abilities and service options. However, it's important to know how to make the most of these strategies to maximize their effects. If you're an auto glass [...]

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Exploring Techniques To Boost The Sales Of Your Windshield Repair Business (Part 1)

When it comes to marketing your windshield repair business, you have to think outside the box. Traditional sales and advertising methods should get you a solid foundation of customers coming in the door. However, the real key to constantly improving visibility and growing your business lies within the nuances of how it's being advertised and [...]

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Using Google Adwords To Market Your Windshield Repair Business: An FAQ

When it comes to running a small business such as windshield repair, reaching out to the right market is key to getting a consistent customer base. Most business owners know digital communications have a significant impact on how they run their business, but being aware of the advertising resources available is the best way to [...]

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Think You Can't Repair A Crack Longer Than 6 Inches? Think Again!

One major necessity of owning a windshield repair business -- or any business, for that matter -- is efficiency and ethics. If your business can't operate with efficiency and ethics, you'll potentially lose out on significant profits. In the windshield repair and auto glass industry, owners often lose out on opportunities because of a misconception [...]

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Exploring The Do's and Don'ts Of Opening A Windshield Repair Business: Part 2

In the last post, we talked about some of the most critical do's and don'ts to keep in mind when opening a windshield repair business. However, it's important to remember that opening a windshield repair business requires complete knowledge, and no stone can be left unturned when it comes to making sure you're properly prepared. [...]

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How Patent Trolls and Insurers Tried To Kill the First Windshield Crack Repair Kit

The first Windshield Crack Repair Kit was put on the market in February 1990. This was the first windshield repair kit that had custom made long crack repair tools and windshield repair resins, which is something the industry had never seen before. It was sold as a business opportunity with an ad in Entrepreneur Magazine. [...]

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References

   FAQ
   Before/After Photos
   Incorrect Resin Photos
   Correct Resin Photos
   Fundamentals of Windshield Repair Adhesives
   Repairable Windshield Damage
   Windshields are Made to Crack
   Windshields Repair Standard (ROLAGS)

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